Winning Attitude

What we are:

We are the online source of the world's only, high validity, online, self-coaching tool, which measures mind-set (Attitudes), and provides instant, accurate and actionable, individual feedback. When applied to groups, TopDec® can measure the culture and can create benchmarks with wide application in decision support. The tool has a 25 year pedigree and it is called TopDec®.

In addition to providing a powerful, individual and group feedback and self-coaching tool, we also facilitate focused collaborations in a broad spectrum of applications:
  • Cultural due diligence for mergers or acquisitions
  • Reducing the time to "right-hire" in a range of industrial and professional service companies
  • Talent selection and development
  • Measurement the effectiveness of training programmes over time. It provides (i) data for marketing and (ii) feedback for tuning the content
  • Augmentation of business consulting and other professional services

What excites us is the potential for education systems. For students and staff to become more self-aware, develop a more agile attitude and perform better has implications for the quality of the learning experience, the educational outcome and ultimately the performance of the economy.

Who we are

A limited liability company, based in Malaysia, we qualify under a Malaysian Government scheme as a special status high-tech digital company ("MSC Status").  The official name of our business is Winning Attitude Sdn. Bhd.

Founded by Swedish psychologist, Dr. Gunilla Oerwen, the business established itself with the mission of bringing TopDec®, her proprietary tool, which for 25 years was an exclusive professional service, into a powerful, online self-coaching and decision-support tool. Today, instead of doing Consulting, Psychology, Training and Coaching, we provide the means for highly effective, self-powered peer relationships and developmental conversations.

Our clients improve their performance by changing their attitude. We provide them with the wake up call.

Use TopDec®

Use TopDec®

The team

Founder and Chief Executive:
Dr. Gunilla Oerwen (Gunilla's LinkedIn profile)

General Manager and Director of Sales:
Ulrika Brunner (Ulrika's LinkedIn profile)

Director of The Attitude Academy and Director of TopDec®:
Phil Durnford CPCC (Phil's LinkedIn profile)

Research & Background

Downloads samples, articles and access links

Downloads samples, articles and access links

We are collecting white papers and other published work, relevant to TopDec® and the subject of Attitude measurement and Attitude-driven change:

©2010, Winning Attitude Sdn Bhd. info-AT-checkattitude.com