We are collecting white papers and other published work, relevant to TopDec® and the subject of Attitude measurement and Attitude-driven change:
Downloads samples, articles and access links
Research & Background |
This links to our own page where you can find publications associated with the background of TopDec® |
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TopDec® vs. More Common Profiling Tools |
We are commonly asked what is the difference between TopDec® and “other tests”.... |
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Radio feature - How to Handle a Psycho Manager - Dr Gunilla Oerwen |
Dr Gunilla Oerwen talks to the Malaysian radio station, Business FM (BFM). You can download the podcast from the link. |
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"Attitude Beats Skills" - Stockholm School of Economics |
This article, by Björn Suneson, in the Swedish paper, SvD, dated 7 Nov 2009, about recent findings by the Stockholm School of Economics: 80% of top business leaders surveyed cited "Attitude" as most important in hiring fresh business Masters. (Original in Swedish) |
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"It’s in the attitude" - Findings at an education forum, Malaysia |
Cindy Poh of The Star (Malaysia), 8 November 2009, reports on a panel discussion about education in Malaysia. On the panel, HSBC Malaysia's CEO, Irene M Dorner, discusses why her company prefers to hire graduates who were educated overseas. |
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"Fear as my Friend" |
What if fear was a good thing? This article about Attitude by Phil Durnford appears in the 1st Quarter 2010 issue of "Voice of Coaching", the magazine of the Malaysian Chapter of the International Coach Federation. |
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Attitudes and attitude change | Encyclopedia of Psychology |
This is an entry from the Encyclopedia of Psychology, as found and presented on bNet. |
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Attitude Measurement in Psychology |
This is an unattributed article in the website "Simply Psychology" which talks about some direct and indirect measurement methods. It does not mention our method; this looks like a call-forth to get writing ;-) |
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"Attitude is Everything" |
This is a missive by Jim Rohn, "America's Foremost Business Philosopher". Here he argues that "we must exercise the most important choice given to us as members of the human race by maintaining total dominion over our attitude". |




